June 28, 2011
By Sasa Marinkovic, Senior Manager of Desktop and AMD Software Product Marketing
" With the launch of our AMD Fusion A-Series Accelerated Processing Unit (APU), AMD is raising the bar for high-performance desktop processors. These new processors (AMD A8-3850 and AMD A6-3650) will enable a high-performance experience for desktop users, including brilliant HD graphics, supercomputer-like performance, and incredibly fast application speeds.
Many consumers are under the impression that the PC is dead, but we beg to differ and our new A-Series APU will surely surprise you in the best way possible. In fact, I’d go as far to say “long live the PC.” Let me explain.
We realize that we live in an increasingly digital and visually oriented world and that consumers demand more responsive multitasking, vivid graphics, lifelike games, lag-free videos, and the ultimate multimedia performance. I believe people are buying PC’s today for an outstanding visual experience, one in which all the component parts are equal partners. And in the new world, focusing simply on the raw power and speed of the CPU is an outdated concept. The world is ready for an evolutionary step, a new paradigm exemplified in our new A-Series APUs.
Speaking of “ready for a new paradigm ,” I recall a case of gaming-changing evolution and progress of the engineering world. I’m referring to a case known as the “War of the Currents.” In the late 1880s, George Westinghouse and Thomas Edison became adversaries due to Edison’s promotion of direct current (DC) for electric power distribution over alternating current (AC) advocated by Westinghouse and Nikola Tesla.
Edison’s direct current was the standard for the United States and Edison did not want to lose all his patent royalties. Edison had also invented a meter allowing customers to be billed for energy proportional to consumption. However, this meter worked with only – you guessed it – direct current. Thomas Edison went to great lengths to demonstrate that AC was dangerous and that people should be using “his” direct current. Edison later came to regret that he had not listened to Tesla and used alternating current.
We know the future of microprocessors will not be just traditional CPUs, or even the combination of CPUs and graphics processors (GPUs), but instead will consist of all sorts of “heterogeneous” processor cores working together. Both processors in the A-Series combine four x86 CPU cores with powerful DirectX®11-capable discrete-level graphics on a single chip. This provides users with as much as half a teraflop of computing power.
The A-Series processors are all powered by AMD VISION Engine Software, which is composed of AMD Catalyst™ graphics driver, an OpenCL driver, and the AMD VISION Engine Control Center. This suite of software enables users to get regular updates designed to constantly improve system performance and stability, as well as add new software enhancements.
As we developed the AMD A-Series, we kept in mind that our goal was to enable developers to use the maximum possible potential of the ASIC and in turn, enable the best possible visual experiences.
Let the new era of computing begin. "
Dear readers do follow our next post to get more details on AMD A-Series with just released pics from AMD itself....................
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